Novo Nordisk – Design works through the years

As I was employed in 10 years in Novo Nordisk as a Graphic Designer in Corporate Communications and Corporate Branding working with the Visual Identity and the CVI of the company I know a lot of the different programs, initiatives, products and of course the tone-of-voice of the company.

In 2020 the Visual Identity was updated to a fresh and new look, and it was much needed for Novo Nordisk to take advantage of some of the digital enhancements and new design styles and to be more present on digital platforms and make a presence on SoMe. So a cool new look to follow one of the leading companies in Denmark.

Some of the cases shown here -reflect the old style of the visual identities, I have been busy creating a lot of visuals following the new Visual Identity of Novo Nordisk. As Novo Nordisk is a pharmaceutical company there are certain regulations, I am not allowed to show the newest material created here on my website.

But, let’s have a cup of coffee or a team meeting and I can help you out with the new visuals.

Iconostrations
Is part of the new illustration style for Novo Nordisk, but it is not only limited to Novo Nordisk as other companies use the same cool style of illustrations.

The iconostration style is sort of a timeline with different elements on it, it is not your classic linear timeline from A to B – but a more curvy line with twist and corners – sort of how it is in real life.

I have already done a lot of different iconostrations based on the new Visual Identity of Novo Nordisk. -And the important thing to reme,ber when you are a project or department in Novo Nordisk is to consider what to be portrayed in the iconostration. And what should the format be. Iconostrations are usually done in landscape format, but can also be done in a portrait style.

The style itself is a thin line mostly connected to all the elements and telling the stories through easy to decode iconic illustrations – a really good way to create a good overview of a case which can be hard to explain. Send me an e-mail and get a quote on what it will cost to create an iconostration for your project.

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