Team Novo Nordisk

Team Novo Nordisk Design work

Team Novo Nordisk is a US based cycling team sponsored by Novo Nordisk, it is the first pro continental team where all the riders are living with diabetes as part of their everyday life. So for a rider living with a chronic disease and competing in the big pro cycling races across the globe on equal terms with riders not having to deal with a chronic disease, just makes it so much more impressive.

The riders on Team Novo Nordisk are heroes for a lot of young kids growing up and dealing with complications of diabetes. To show them, that it can be done. You can make it to the top. As a keen amateur bicycling rider myself. I know how hard and tough a an amateur bike race can be, so to see the riders from Team Novo Nordisk competing and breaking away in the races, there is just one word: Amazing!

I have created a lot of different elements for Team Novo Nordisk during the years from bicycling race kits, key visuals, even a design for the jersey for the hill competition in post Nord Danmark Rundt. Later on it has been a photobook for all the riders, a good task as Team Novo Nordisk has some of the best photos available, so it makes your job as a designer easy, as it is pretty hard to design something bad which such good photos.

The task I’m highlighting here is a pitch to the danish project team to create awareness around diabetes on World Diabetes Day 14. November. World Diabetes Day is a worldwide an UN recognized event created by IDF (International Diabetes Federation)

The animation is a sketch so not the final rendering -but the main illustrations where done in Adobe illustrator and later on animated in Adobe Animate and After Effects.

Team Novo Nordisk Animation Pitch for World Diabetes Day

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