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Animation – Smart Inbox
Visma e-conomic
Vector animations created in Adobe Animate and exported as HTML5 to create a fast and seamless story at various SoMe channels
Smart Inbox is an add-on system for the accounting system e-conomic which is part of Visma e-conomic. Smart inbox is really smart and saves you many hours when creating your daily accounts flow.
So in order to show that a series of small animations were created for SoMe and specially targeted to LinkedIn.
The purpose of the animations was to create a question mark, to get the discussions going so it could generate a lot of talk about and awareness about this new and really great product.
And it worked really well and got a lot of people to their keyboards typing comments about the claims and questions (done in a fun way). And as the threads on LinkedIn just grew we just smiled and really accomplished our mission to create a lot of awareness around the benefits of Smart Inbox.
So below here you can watch some of the animations, they are all made in Adobe Animate and re-edited in After Effects.
Some of the animations have a bookends (endings) and some of them don’t and are looping – It is on purpose, as some of them were in a framework with a clear “Call to action” below or after the animation.