Design of Novo Nordisk Basketball

Challenging product design in a different format

The task was to create a basketball for the TakeAction program in Novo Nordisk as a gift for children who are attending the camps at “Julemærkehjemmene“

The brief was to keep it within the CVI (Corporate Visual Identity) of Novo Nordisk, but to create something which was fresh and had an appeal to pre-teens and teenagers. So, it should be corporate and street at the same time. So… a challenging task. (and I love it!)

The final and chosen design was a graffiti-style basketball where the artform/illustration was street, but the colour palette was Novo Nordisk.

A successful task speaking the language of the target group and a cool basketball.