Design af Basketball for Novo Nordisk

En udfordrende design opgave i et anderledes format

The task was to create a basketball for the TakeAction program in Novo Nordisk as a gift for children who are attending the camps at “Julemærkehjemmene

The brief was to keep it within the CVI (Corporate Visual Identity) of Novo Nordisk, but to create something which was fresh and had an appeal to pre-teens and teenagers. So, it should be corporate and street at the same time. So… a challenging task. (and I love it!)

The final and chosen design was a graffiti-style basketball where the artform/illustration was street, but the colour palette was Novo Nordisk.

Jeg er selv utrolig stolt af slutresultatet, da vi formåede at få skabt en Basketball som er super cool, men samtidig holder sig inden for rammerne af hvad man kan gøre inden for den Visuelle Identitet i Novo Nordisk.

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