Team Novo Nordisk

Team Novo Nordisk is a US-based cycling team sponsored by Novo Nordisk, it is the first pro continental team where all the riders are living with diabetes as part of their everyday life. So for a rider living with a chronic disease and competing in the big pro cycling races across the globe on equal terms with riders not having to deal with a chronic disease, just makes it so much more impressive.

The riders on Team Novo Nordisk are heroes for a lot of young kids growing up and dealing with complications of diabetes. To show them, that it can be done. You can make it to the top. As a keen amateur bicycling rider myself. I know how hard and tough an amateur bike race can be, so to see the riders from Team Novo Nordisk competing and breaking away in the races, there is just one word: Amazing!

I have created a lot of different elements for Team Novo Nordisk during the years from bicycling race kits, key visuals, even a design for the jersey for the hill competition in Post Nord Danmark Rundt. Later on, it has been a photo book for all the riders, a good task asTeam Novo Nordisk has some of the best photos available, so it makes your job as a designer easy, as it is pretty hard to design something bad which such good photos.

The task I’m highlighting here is a pitch to the danish project team to create awareness around diabetes on World Diabetes Day 14. November. World Diabetes Day is a worldwide an UN-recognized event created by IDF (International Diabetes Federation)

The animation is a sketch so not the final rendering -but the main illustrations were done in Adobe illustrator and later on animated in Adobe Animate og After Effects.