Planet WOW logo
– Visma e-conomic

Planet WOW is the highest standard for customer experience in e-conomic so in order to brand themselves, an internal wordmark was created to link them to the parent company (Visma) but also to remain close to the application (e-conomic).

A lot of different ideas and sketches were created but at the end I created the current wordmark which has a sort of blowing the proportions look and feel – and that is exactly the idea to give an out-of-this-world customer experience.