The Society Visual Identity

A Visual Identity and Brand Identity created for a jewelry brand based in Hong Kong

The Society is a Hong Kong based jewelry company specialized in selling unique designed jewelries for customers mainly located in Hong Kong and as the main target group being expats living in the city.

The task was to create the visual cornerstones for the company (Logo, Colours, Typography, Photo style, Design elements). And when all the elements was created and approved to take it to the next level by creating a design manual as a.guidance for further development of graphic design for packaging, Instagram, Facebook etc.

The elements are created by having the target group in focus and also by having a strategic focus on how to use the elements in a digital way as well as on a box printed or embossed with the logo. So it had to work in the digital age as well as the more old-school printing business.

Privacy Settings
We use cookies to enhance your experience while using our website. If you are using our Services via a browser you can restrict, block or remove cookies through your web browser settings. We also use content and scripts from third parties that may use tracking technologies. You can selectively provide your consent below to allow such third party embeds. For complete information about the cookies we use, data we collect and how we process them, please check our Privacy Policy
Consent to display content from Youtube
Consent to display content from Vimeo
Google Maps
Consent to display content from Google