Visuel Identitet for "The Society"

A Visual Identity and Brand Identity created for a jewelry brand based in Hong Kong

The Society is a Hong Kong-based jewelry company specialized in selling unique designed jewelry for customers mainly located in Hong Kong and as the main target group is ex-pats living in the city.

The task was to create the visual cornerstones for the company (Logo, Colours, Typography, Photo style, Design elements). And when all the elements were created and approved to take it to the next level by creating a design manual as a guide for further development of graphic design for packaging, Instagram, Facebook, etc.

Selve grundelementerne er designet med fokus på den primære målgruppe men samtidig også med et klart strategisk design fokus for hvordan elementerne kan bruges digitalt, og hvorledes logoet ville fungere hvor et fx. blev præget på en gaveæske. En opgave hvor der i høj grad skulle tages højde for promovering via de digitale kanaler og primært SoMe. Men, hvor det samtidig skal kunne fungere og udstråle eksklusivitet ved printet pakkemateriale (Secondary packaging).

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