Visma DataLøn

Strategisk Design + Visuel Identitet

Dataløn was an old danish company acquired by Visma -They have been delivering the paycheck to a lot of danes for half a century, so a visual window which you can use to link visual elements. We started up by creating the strategic design work to see how and which elements could be used and how could a product icon be created for the “Dataløn” product. A lot of design meetings with key stakeholders for all parts of the organization.

Efter forskellige møder med key stakeholders hvor de forskellige interviews og observationer blev kortlagt, startede den grafiske design proces. Nogle gange har du på baggrund af denne UX rejse, en idé om hvor du vil ende op, men det er også bare en god øvelse at skitsere de forskellige idéer ned og lave nogle skitse forslag som udfordrer kunden, så du som designer kan vise hvad designforslagene kan blive til.

At the end I created the design manual for Visma Dataløn and the updated brand profile as well as a mini guide which could be used as a printed handout for internals to remember to key visuals and how to apply them to their everyday work.

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